"Throughout February, NBC has had one of TV’s biggest platforms on which to promote its upcoming fare: the 2022 Beijing Winter Olympics. ![]() And now he’s on VH1 with Martha Stewart - which, when he debuted in 1992, seemed as unlikely as the current odds of Chief Keef doing a show with Rachel Ray in 2035.FebruOpen Road's 'Endgame' Trailer featured on Daily Brief by Promax He’s on TBS as a game show host, and Netflix as a football coach. He was on E! showing off his life as a father and husband. From that point on, he wasn’t just on MTV. “Master P was a real n***a to put his loving arms around me, and show me the business,” he recalled on an episode of his online talk show GGN (). #LAW AND ORDER EPISODE FEATURING SNOOP DOGG 2018 HOW TO#Not only did he learn a new musical approach, he credits Master P with teaching him how to take advantage of his visibility and become more business-oriented. He was one of the first non-Southern acts to embrace the rap scene in the South, which was a harbinger of his willingness to try new styles that would shape the rest of his extensive, evolutionary career. It was then that Snoop made a fateful decision to get away from the drama in L.A., and move to Louisiana to sign with Master P’s No Limit Records. Dre, his musical mentor, fled the label, lead artist Tupac was murdered, and Suge Knight was in jail. Snoop was discovered by the infamous Death Row Records in 1992, which vaulted him to stardom. Or, maybe it was being one of the last men standing from hip-hop’s darkest chapter: the so-called East Coast-West Coast beef. Or perhaps it was being so close to being convicted of murder. #LAW AND ORDER EPISODE FEATURING SNOOP DOGG 2018 CRACK#Maybe the joy of overcoming the odds of your treacherous Crack Era surroundings will do that for you. It seems like even before then, Snoop was a beacon of positive energy. When then-Snoop Lion got into a conflict with Reincarnated co-star Bunny Wailer, he didn’t take the opportunity for publicity-stirring “beef,” he told Rolling Stone (), “If I’m gonna be Rasta incorporated, loving energy is the only way I can match his negative energy.” Though, to keep it funky, he also noted, “I’m still a gangsta.” He went all the way into Rastafarianism for his Reincarnated documentary. He collaborated with Stones Throw artist-producer Dam-Funk for his 7 Days of Funk project. The three million first-week streams of Bible Of Love - a straight-up g’d-up-styled gospel record - opened new eyes to talented gospel artists like Tye Tribbett and The Zion Messengers. Snoop engulfs himself into their culture - but never enough to lose himself. And he doesn’t merely appropriate sounds, he does every musical scene justice and on each project reaps co-signs and collaborations from music heavyweights. These days it feels like some artist’s entire marketing scheme is “I’m an artist’s artist who makes art,” but Snoop has never been pretentious or even forward about the variety in his music. Throughout it all, he’s never been braggadocious. In between, he’s explored reggae on Reincarnated, autotune on “Sensual Seduction,” funk on his Bush and 7 Days of Funk projects, and even dropped a Christmas album ‘cause why not? He went from albums featuring Kurupt, Daz, Nate Dogg, and other rappers trying to out “b*tch!” each other, to his most recent project where he collaborates with Patti Labelle, Fred Hammond, and other gospel music heavyweights. Snoop is as musically ambitious as it gets, but he doesn’t quite get the credit he deserves for it. He’s similar to Kanye, in that they both envelop their personal idiosyncrasies into a variant range of sonic approaches. ![]() Sure, Snoop’s raps have tended to bleed into each other throughout the years, but he’s not always rapping. Phonte pegged him just about perfectly when he compared Snoop to Law and Order in 2013, tweeting that the rap icon has the “same formula for over 20 years, but it’s a show where your whole family knows at least one episode by heart.” From “Gin ‘N Juice” to “Beautiful” to “Sensual Seduction,” Snoop has a classic song in the catalog for seemingly every hip-hop generation though he hasn’t exactly employed the same formula. Just how did the ever-evolving Snoop grow from a gangsta rapper who was too shy to look at the camera in early interviews, to one of the most well-known rappers in the world, to the owner of Billboard’s current no. The 46-year-old rapper and entrepreneur recently released his Bible Of Love album, a turn to Jesus that no one saw coming - but couldn’t have been too shocking. Snoop Dogg has lived more lives than Tekashi 6ix9ine has tattoos. ![]() Photo Credit: Frazer Harrison/Getty Images for BET Snoop Dogg’s foray into the world of gospel with Bible Of Love is just his latest evolution in a long line of charismatic + captivating changes in sound.
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